"Every year it was the same thing. Flush in the summer, panicking by February." That's how Brian described his cash flow when we first started working together. He owns a landscaping and lawn care company, about $1.8 million in annual revenue, with a crew of twelve. On the surface, the business was doing well. Revenue had grown every year. Clients were happy. He had a solid reputation in the area. But every winter, the same fear crept in. Would he make it through the slow mon

If you run a home service business, you already know: revenue doesn't come in evenly. HVAC companies are slammed in summer and winter, quiet in spring and fall. Landscapers are buried from April through October, then crickets. Plumbers see spikes around holidays when everyone's hosting and pipes are stressed. Roofers chase storms and rush to finish before winter. This is seasonality. And if you're not planning for it, it will catch you off guard every single year. The Pattern