When most business owners think about what an employee costs, they think about the hourly rate or annual salary. If you're paying someone $25 an hour, that's what they cost, right? Not even close. The true cost of an employee is significantly higher than their base wage. Depending on your industry and benefits structure, you could be paying 25% to 40% more than that hourly rate once you factor in payroll taxes, insurance, benefits, and the hidden costs that rarely make it int

Most small business owners are undercharging. Here's how to calculate what you need to charge, implement value-based pricing, and build a business that actually supports your life.