Most marketing agency owners know their revenue. Fewer know whether they're actually making money. Revenue is the easy number. It shows up in your bank account, on your invoices, in your proposals. But revenue alone doesn't tell you if your pricing is right, if your team is efficient, if your client mix is healthy, or if your cash flow can sustain growth. For that, you need to track the right KPIs. Here are four financial metrics that give you a clearer picture of your agency

"I had reports. I just didn't know what to do with them." That's how Michelle described her situation when we first talked. She owned a marketing agency with eight employees, had been in business for six years, and received financial statements from her bookkeeper every single month. On paper, everything looked fine. Revenue was growing. The P&L showed a profit. The books were clean and reconciled. But when it came to making actual decisions, Michelle was guessing. The Questi

[Editor's note: This story is a composite based on real client experiences. Details have been adjusted to protect privacy, but the pattern is one I see repeatedly.] When Sarah came to me, she was exhausted. Her marketing agency had grown steadily over three years. She had two full-time employees and a handful of contractors. Revenue was up. Clients were happy. On paper, everything looked great. In reality, she was working 60-hour weeks. Her team was stretched thin. She was tu