Most marketing agency owners know their revenue. Fewer know whether they're actually making money. Revenue is the easy number. It shows up in your bank account, on your invoices, in your proposals. But revenue alone doesn't tell you if your pricing is right, if your team is efficient, if your client mix is healthy, or if your cash flow can sustain growth. For that, you need to track the right KPIs. Here are four financial metrics that give you a clearer picture of your agency