If you run a home service business, you already know: revenue doesn't come in evenly. HVAC companies are slammed in summer and winter, quiet in spring and fall. Landscapers are buried from April through October, then crickets. Plumbers see spikes around holidays when everyone's hosting and pipes are stressed. Roofers chase storms and rush to finish before winter. This is seasonality. And if you're not planning for it, it will catch you off guard every single year. The Pattern

[Editor's note: This story is a composite based on real client experiences. Details have been adjusted to protect privacy, but the transformation is real.] When Marcus first reached out, he was running a successful HVAC company. At least, it looked successful from the outside. Trucks on the road, jobs booked out for weeks, a solid reputation in his market. But behind the scenes, he had no idea where his money was going. The Situation Marcus came to us after a brutal tax seaso