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Measuring the Value of Marketing Spend
"Is my marketing working?" It's a simple question. Most business owners can't answer it. They know they're spending money. They might know how much. But whether that money is actually generating profitable revenue? That's where things get fuzzy. I see this constantly. An owner is spending $3,000 a month on digital ads, $1,500 on SEO, $500 on social media management, and has no idea which of those is working. Or if any of them are. They're trusting the marketing person who say
Jason Medlin
7 days ago4 min read
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